As a semiotics analyst, Louise analyses brands, culture and communications to reveal the way meaning works within them. The aim here is to give clients greater awareness of the cultural codes they’re tapping into and those they’ve yet to explore.
As well as contributing analytical insight, she turns findings into powerful new ideas for future brand and communications development. Louise’s experience covers analysis of narrative, metaphor and visual cues across a range of sectors – automotive, finance, food, personal care, home care, luxury, media and digital.
As a language specialist, Louise also helps clients get to grips with the subtle and unconscious nuances of the way they speak and write. Semiotic analysis can dramatically expand our awareness of the range of meaning language contains.